I’ve written thousands of business documents of all types over the course of my career.
Across many industries and channels.
The sexy stuff, the not so sexy stuff.
From plans to posts to presentations to proposals.
My approach is simple—there’s a story to be told no matter the format or length.
I'll only accept an assignment if I can meet your deadlines.
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Marketing Plans
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Business Plans
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RFP Responses
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Proposals
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Presentations
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Ideation/Concepting
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Case Studies
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Social Media Content
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Specification Documents
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Scopes of Work
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Job Descriptions
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Agency Briefing Documents
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Brand Activation Concepts
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Request for Proposal
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Email Copy/Campaigns
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Website Copy
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Video Scripts
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Training Sessions
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Executive Speeches
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App Copy
Training
ENGAGING, EDUCATIONAL, ACTIONABLE
Marketing practices and digital technologies are evolving so rapidly that it’s challenging to keep teams up to speed.
Training can make the difference.
Important topics range from agency management, briefing, managing multiple agencies to highly specific ones such as Programmatic, SEO/SEM, and Retail Media.
Potential training goes beyond marketing teams. Other relevant stakeholders include procurement, internal agencies, as well as technologists who support digital marketing operations.
Appropriate training helps create seamless marketing operations by breaking down knowledge siloes as well as departmental ones.
Approach
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Proponent of the key tenants of adult learning – theory, best practices, discussion and engagement, and exercises to reinforce the theory.
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Efficiently research the need, stakeholder interviews, drafts, revisions, facilitation
Training Experience
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Highly rated Facilitator for the Association of National Advertisers. Have conducted over 50 Workshops on agency management for major companies across multiple categories
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Developed and facilitated custom workshops for leading companies – national mass retailer, cosmetics company, pharmacy chain, pharma, among others
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Adjunct Professor of Advertising and Sales at University of Pittsburgh Katz School of Business
Working Together
PAINLESS FOR YOU
I work fast.
If I take your project, I’ll make your dates.
We’ll chat about your opportunity. Call me at 862-668-5381 or email me at dan@WordsbyWald.com and we’ll set up a call or Zoom meeting.
You’ll receive a proposal, timeline and estimate as quickly as you need it.
Approve the proposal.
I put pen to paper. We collaborate as needed (or not) through 3 rounds of revisions.
Final tweaks and you’re good to go. You refer me to all your business friends.
Clients
REFERENCES UPON REQUEST
As much as I would like to share, my work on behalf of clients is confidential.
But I’m confident that an initial conversation about your project, the questions I ask, and my proposal will demonstrate my abilities and passion.
Current and recent projects:
Digital strategy presentations for internal use by a leading fast food company
Guidelines for the written word and award submissions for a preeminent investment bank
Workshop on optimizing agency management for a major cosmetics company
Workshop to develop a mission and guiding principles for an internal agency at a prominent retail pharmacy
Workshop to improve agency briefings for a national mass market retailer
Website copy and marketing materials for a data analytics provider
About
WRITING IS MY CRAFT
Writing is a craft.
Each word is precious.
Words do matter.
Especially in business.
Get to the point.
Tell a story.
Grab attention.
Inspire action.
Engage.
Approach
I’m passionate about the written word.
A blank page energizes me.
Creating a new training workshop is a welcome challenge.
Not everyone loves to write.
Perhaps you’re very good, but simply don’t have the bandwidth.
Sometimes you need an objective, fresh/different approach.
I’ve been around.
It’s called being “seasoned.”
I prefer “wise.”
I can probably help you figure out whatever it is you’re trying to figure out.
And put it into words.
Bio
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40 years of agency, review consultant and client experience
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Experience at large, small, independent, holding company, full-service, digital, and activation agencies including Publicis, WPP, IPG, Promotions.com, Brunner
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Client experience at Citibank and Barnes & Noble
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Have written thousands of business documents, proposals, presentations and RFI responses across numerous industries and channels
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Association of National Advertisers - Workshop Facilitator on Agency Relationships
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Adjunct Professor of Advertising and Sales at University of Pittsburgh Katz School of Business
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MBA in Marketing for Booth School of Business at the University of Chicago; BA in Economics, Colgate University
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Author of Ad Asylum
Contact Me
LET'S GET PEN TO PAPER